Black Hair Industry Statistics 2022
  1. Natural hair care made up 8.74 billion of the global hair care market in 2019
  2. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019 
  3. Black Americans spend 35% of their money on hair products on styling products.
  4. South Korean businesses hold a majority of the ethnic hair market with a hold of 60-80%, while black-owned ethnic hair products only make up 3% of the ethnic hair market.
  5. Black Americans yearly spend 18% of their income on ethnic hair beauty products.
  6. Black women experience more hair anxiety than other women. 
  7. One out of five black women feels the need to straighten their hair for work.
  8. More than half of black women have been unsuccessful in finding hair products suitable for their hair. 
  9. Black women experience high levels of anxiety over their natural hair.
  10. Black women spend more money on products for their hair than white women.
  11. Black women experience high levels of stigma and bias because of their natural hair among white women.
  12. On average, back women spend more time tending their hair than white women.
  13. Black women, a part of the natural hair community, express more preference for natural hair than black women not a part of the community.
  14. In 2020, the global black hair care market rose to $2.5B
  15. Households of low-income families make up 43.3% of the natural hair market spending.  50% of black women believe that their natural hair and care are essential to their identities. 
  16. 20% of natural hair product consumers express difficulty finding various products suited to their hair care needs.
  17. Black women spend billions of dollars on natural hair care and beauty products.
  18. Black women spend the most (9x more) on natural hair care products than non-black consumers of all genders.
  19. Hispanic and Black women are the major investors of US personal care sales, including natural hair products and accessories.
  20. 43% of black consumers spending in the US personal care market comprises black women. 
  21. Styling products for natural hair went over 1.4B in the year 2020. 
  22. During COVID-19, black women were 2.4 more likely than white women to purchase hair treatments.
  23. Financial status makes no difference amongst black consumers when purchasing natural hair care and styling products. 
  24. 58% of black hair care products contained at least one toxic ingredient. 
  25. 70% of black women read labels on hair care products
  26. 87% of black women prioritize clean and safe products
  27. There are currently 34M posts tagged under “natural hair” on Instagram.
  28. There is a lack of clean products in the natural hair care market than in any other hair market.
  29. 38% of black hair consumers express a desire to try new styles.
  30. Black men who regularly change their hairstyle use the highest amount of black hair products.
  31. The global natural hair care product market was valued at USD 8.74 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027.
  32. Rising awareness of the benefits of natural hair care products is one of the key factors fueling market growth.
  33. Most natural hair care products contain antioxidants containing Vitamin E, which nourish the scalp and promote hair growth.
  34. Detrimental effects of using chemical-based shampoos and conditioners, such as bad hair quality and rough scalp, have goaded consumers to opt for natural hair care products.
  35. Natural hair consumers have become ingredient savvy and avoid picking products with sulfates, parabens, mineral oil, and alcohol, thus boosting the demand for natural hair care products.
  36. White women show explicit bias toward black women’s textured hair.
  37. White women rate black hair as less beautiful, less sexy/attractive, and less professional than straight hair.
  38. Black women have significantly more positive attitudes toward textured hair than other women, including black women.
  39. Millennial naturalistas have more positive attitudes toward textured hair than all other women.
  40. black women experience high levels of anxiety than white women.
  41. 1 in 3 black women reports that their hair is the reason they haven’t exercised, compared to one in ten white women. 42.  1 in 5 black women feels social pressure to straighten their hair for work — twice as many as white women.
  42. Black women are more likely to report spending more time on their hair than white women.
  43. Black women are more likely to report having professional styling appointments than white women.
  44. Black women are more likely to report spending more money on products for their hair than white women.
  45. 1 in 4 black women have difficulty finding products for their hair. More than half have been unable to find them.
  46. Black women perceive a social stigma against textured hair, substantiated by white women’s devaluation of natural hairstyles.
  47. Black women part of the natural hair community are more likely to show a preference for black textured hair.
  48. White women in the natural hair community are 3 times more likely to be neutral than white women towards black hair. However, the majority still show a preference for straight hair. SOURCES: Grand View Research, afrolovely, ESSENCE, statistica, Treasured Locks, CNBC, MarketResearch.Biz, AskWonder, perception.org.
Hair Facts 50 Impressive Black Hair Industry Statistics - 5